Research Journal of The University of Zagreb, Faculty of Civil Engineering

Organization, Technology & Management in Construction: An International Journal
ISSN 1847-5450 print / ISSN 1847-6228 online
udc 62:658(05)

Abstracting/Indexing: The papers published in Organization, Technology & Management in Construction: An international Journal are abstracted/indexed by: EBSCO, INSPEC, ProQuest Science Journals

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3. Lana Lovrenčić Butković:

How marketing strategy is important for croatian construction companies? – Results of the survey



It is a suitable and clearly defined business strategy which is tailored to the demands of the market and clients’ wishes can lead the company to better business results. Market strategy as a part of complete business strategy can accelerate the success of any company. The complexity of the construction market, as well as meeting the needs and wishes of clients are a huge challenge for all participants of this sector. Are Croatian construction companies aware of that, do they have a business strategy, do they maintain market activities, and what is their opinion about all that? The answer to this question could give the results of the survey research on the implementation of market strategies in Croatian construction companies, that was carried out in 2009.


marketing strategy, construction industry